into Alzheimer's is a non-profit organization committed to fulfil a social mission by raising awareness on Alzheimer's disease in the UAE.

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Our Vision

We aim to be the main information resource of every household in Dubai, United Arab Emirates and the Middle East who needs Alzheimer’s-related help.



Kabayan of the Year 2016
4get-me-not Alzheimer's win Kabayan of the Year 2016

The first and the leading Filipino newspaper in the United Arab Emirates (UAE) celebrated their 5th year anniversary at The Address Hotel, Dubai Marina.  Kabayan Weekly is a media platform that focuses on delivering news and information to all Filipino expatriates, as well as to other nationalities in the UAE through a newspaper, magazine and news website. The newspaper informs, entertains and educates as it updates its readers on the latest news events and entertainment.  Public service contents are written both in English andn Tagalog - The Filipino native tongue.

Coinciding with Kabayan Weekly's 5th year anniversary is the announcement of Kabayan of the Year 2016 where Desiree O. Vlekken, Founder & CEO of 4get-me-not Alzheimer's was nominated and proclaimed as the winner.


Purple cupcake for Brain Awareness Week

Every March, the global campaign 'Brain Awareness Week'  (BAW) unites efforts of partner organizations like 4get-me-not Alzheimer's in a celebration of the brain of all ages. To mark this special occassion a purple coloured 4get-me-not cupcake was created and shared among support groups and volunteers of 4get-me-not Alzheimer's.


Thanks to

  • American Center
  • Cotopia
  • Metlife Alico
  • Broadmeadow
  • Dubai College
  • Emirates Union
  • Mediclinic
  • City Center Clinic
  • The Brain
  • The Children Garden
  • Human Relations
  • Human Relations
into Alzheimer's